Adam Brooks

Why successful business owners eventually have to stop doing the work and start understanding the business. There comes a point in almost every successful business owner’s journey where the very thing that made the business successful becomes the thing that starts holding it back. It rarely happens overnight. In fact, it’s usually disguised as success. […]

“Focus. Motivation. Dedication. Excuses.” Visitors often walk into our office, glance at one particular piece of wall art and smile. Four switches. Three are turned on. One is turned off. ONFocus. ONMotivation. ONDedication. OFFExcuses. It’s simple. Almost too simple. People laugh. Take a photo. Comment on how clever it is. Then they carry on with

There was a time when a free PDF felt like a gift. Now it feels like a hostage situation. You know the deal. Download our free guide. Just give us your name. And your email address. And your company name. And your job title. And your phone number. And possibly the name of your first

Why the real impact of sales training is rarely seen in the room Two weeks ago, we were sitting in The Sales Room. Flipcharts were full. Coffee cups were empty. Brains were somewhere between inspired and exhausted. And as with every training event, there was an obvious question hanging quietly in the background. “Will it

Be The Buzzard There is a story that gets shared a lot in business circles. A buzzard is flying high when a crow starts attacking it, the crow dives, pecks, squawks, annoys and harasses. The buzzard doesn’t fight back. It doesn’t engage. It simply climbs higher. Eventually the crow runs out of energy, can’t breathe

I think there’s a very real shift happening and a lot of business owners, marketers and salespeople are still trying to force 2018 behaviour onto 2026 buyers. The old model was:Attention → Lead magnet → Email nurture → Call → Sale. But people are increasingly buying sideways now, not linearly. They’re lurking.Watching.Listening.Checking.Comparing.Silently validating. And often

Consultative Selling isn’t a technique…It’s a Response to a Changed Buyer There was a time when selling could be reduced to a formula. FAB. Features.Advantages.Benefits. Understand the product, Communicate the value, Handle the objection, Close the deal. For a long time, that worked. But the market changed…some time ago. And do you know what? Most

And if it does… that might not be your fault Let’s start here. Does sales give you the ick? Be honest. Not the idea of helping people. Not the idea of building a business. But the feeling of selling. That moment when: You have to talk about price, you feel like you’re “pitching”, you worry

You don’t have a goal problem. You’ve got a commitment problem. Goals are easy. They live in notebooks. They sit in January plans. They make you feel good for five minutes… then life happens. Commitments are different. A commitment says:“This is happening. No matter what version of me shows up today.” Not when it’s convenient.

Why we’re drawing a line in the sand about sales training There’s something uncomfortable we need to say about sales training. A lot of it doesn’t work. Not because the people delivering it are bad people. Not because the ideas themselves are wrong. But because the experience often bears very little resemblance to what actually