Strategic planning

Strategic planning

Why Strategic Planning is vital for your business?

It’s a big question and one that takes time to answer; one that takes us on a journey with the questioner, initially taking us away from the point. Before we talk about what Strategic Planning is, allow me to share a story with you of ‘why’ strategic planning is vital. I wonder if this resonates.

I recently had my bathroom completely refitted – he is unusual, a plumber that lets me know what time he is coming, turns up, and is the cleanest workman I have ever experienced. He is a true craftsman, has never been employed, started his own business at 16 and has never worked as a wage slave for a boss.

He also NEVER works ‘ON’ his business. Sound familiar?

Being a business owner can be a lonely place; it’s tough at the top, and there is only one of you. There is no sounding board! If you have a team, you cannot ‘whinge and moan’ to them. It devalues everything you have created, and the people relying on you to pay their rents and mortgages could perceive this as weak, right? You need someone to work with, someone you can bounce ideas off, someone to let off steam with.

So you try networking…

…a great way to meet other businesses owners and people who get it…


…a fantastic way to get ‘sold to’ for 2 hours, whilst getting a little more rotund, and making the most of a brilliant distraction! Don’t get me wrong, networking is a fantastic platform for business growth, and I am loving the diverse range of people we meet and do business with that we would never have met without it,


Can networking offer the shoulder that business owners need?
Not very often.

You look at business coaching…

Who would pay all that money for something they cannot see, feel or measure? Well, lots of people do… At Sales Academy, we appreciate that investing into the unknown is always a ‘punt’, a ‘gamble’, and we know many entrepreneurial and accidental business owners, very few of whom like to ‘gamble’ with their money. Invest to get a return yes, but gamble blindly, no!

Who are these coaches? What is their experience? Why should you work with them?

Here is a question I ask everyone that comes to us at Sales Academy and it is one I encourage you to ask yourself as you read this:

What is it inside of you believes that you need a coach right now?

What I mean by that is, what is it inside of you that holds you back; that has stopped you in the past; that allows fears and doubts to get in your way; that listens to the naysayers and the do-gooders who are not in your position but offer advice anyway? What is inside of you that understands, deep down, when left to your own devices, you just won’t do it on your own?!

We invite businesses who work with us at Sales Academy to get together, every 90 days to ‘Strategically Plan’. We work hard on keeping education relevant and up to date for our customers, covering topics on all aspects of the business chassis – Finance, Marketing, Sales, Systems & People.

We are confident that, no matter how long you have been in business, Strategic Planning will be incredibly impactful. We are proud to remove all of the smoke and mirrors that many coaches use; we strip it back and adapt things for the right environment. Strategic Planning in our group format allows you to get the support that you and your business need, so you can work ON your business not IN your business. Many businesses have key team members in the programme too. Talk to us – let’s find a solution that fits your need.

Strategic Planning will give you the support of other SME’s who may be in the same boat as you. You’ll have the opportunity to bounce ideas off other business owners along with the support of a committed and abundant coaching team who will work with you to take your business where YOU want it to go.

You plan your business activity on a quarterly basis and create bite size chunks so that you can work ‘On’ your business while you are ‘In’ your business. We then have monthly and weekly support for all of those plans to enable, empower and support you to achieve your goals, your vision, your dreams. Business owners rarely need a boss. They want to be responsible for their own destiny. In our experience, that’s why we are doing it – it’s why we started our business in the first place isn’t it?

Sales Academy Strategic Planning includes:

One full day group event – At the end of this day you will leave have asked yourself better informed questions, created a set of ideas and tools to build a clear, precise action plan, specific to the areas that you want to develop over the next 90 days in your business, supported throughout to do this for yourself!

Strategic Planning is an organically grown business masterclass environment – no pressure to bring or give referrals, but with several other business owners in the room, we invariably end up networking, linking up with reliable businesses and REAL people that we would naturally recommend.

You no longer have to be on your own and you no longer have to invest significant amounts of money into something you cannot feel or see the value of…

Find a better way of investing in you and your business and we would love to hear about it!

2 hours online business coaching (1-1) every month – anywhere in the world!

15-minute espresso calls – weekly shots of accountability with a Sales Academy Coach

Private WhatsApp group – you and your Sales Academy Coaches

Members Only Facebook Group – a safe place to share, ask for help, support, laugh, joke and cry!

Members Only Global WhatsApp Group – members of our business family and tribe (our customers), all there to share, support and grow together

Shared Dropbox folder with business template documents from cashflows to sales forecast to marketing plans and much more!

Friday Coffee & Catch Up – more craft beer and champagne catch up at 4pm (UK time) every week for those who want to. An opportunity to share wins, ask the group for support and champion each other in a fun and relaxed manner, closing down the week and slipping (or should we say “sipping”) into the weekend…!