What is a Value?
“the regard that something is held to deserve; the importance, worth or usefulness of something”
“principles or standards of behaviour; one’s judgement of what is important in life”
Why have company values?
In essence, company values are the beliefs, principles and philosophies that drive a business behind the scenes. We are big believers in getting this stuff out front and foremost. Why? Because we all stand for something. Understand that if we don’t stand for something, we will fall for everything.
Our values are the moral code, the compass for what we set out to achieve in our mission and our guiding principles hold us to account, to our values. It’s the glue!