In general, we tend to hold certain people or certain professions in high regard. In the majority of cases that is justified, however, in many cases throughout our life we are conditioned or become conditioned to take certain people or professions in high regard without really checking their credentials.
For example, when we need our car fixed we take it to a garage and we fall into a ritual routine of behaviours…we behave how we feel we should when we take our car to a garage.
“act like we know something/anything about cars and begin telling the ‘would be’ expert what we believe is wrong with it, despite having no mechanical knowledge to write home about”
“admit we know nothing about cars and lay our soul bare to the ‘Keyser Soze’ of the car mechanics invoice books”
The same is said when we go to the doctors or find ourselves in the hospital. We lose control. Not in a running around with wild hair screaming uncontrollably or sit in a chair rocking with pencils up our nostrils way…we simply have little to no power in those situations and therefore lose control.
My question to the world is……. should we?
Let me take you through a scenario and at the end of the scenario I will ask you a question to answer honestly.
The scenario is this. You wake up one day feeling queasy, and decide to visit the quacks and get an MOT, when you are advised there is an abnormal finding on your heart. They refer you to the hospital with efficiency not seen in the NHS for over 40 years. Impressed by the speed of the service briefly outshines the weighty thought that is growing on your mind on your way to see the specialist. That thought being…why so quick?
You meet with the specialist and he advises the following:
You have a challenge with your heart, that despite being very serious, can almost certainly be rectified with open heart surgery within the next 72 hours. He introduces by name the surgeon who will be carrying out the procedure.
Dr Brown here is THE pioneer of open heart surgery. He pioneered the technique over 40 years ago.
(All very positive so far)
However, this is your heart and you only have one. So like me, you feel the need to ask this guy some questions to ‘test his metal’ as opposed to just accepting he is the best person to carry out the life threatening procedure just because he has cold hands, wears a white coat and his mate recommended him (too cynical!…perhaps)
Through asking questions you uncover a few facts:
Since pioneering open heart surgery over 40 years ago, Dr Brown continues to use the same techniques he used to pioneer open heart surgery all those years ago.
Since this time, Dr Brown has never attended any medical seminars, advising on developments in open heart surgery. None in 40 years.
Since this time, Dr Brown has not read any medical journals or kept up to date with any enhancements or developments in open heart surgery. None in 40 years.
In fact, he is doing as he says, using the same techniques he used to test and perfect open-heart surgery over 40 years ago.
My question to you is this…
How comfortable are you now in going under the knife with Dr Brown within 72 hours?
Now that is worth thinking about!
We get results… FACT!
Why wait? Call or e-mail us today and let’s make business great.
01291 409117 – firstname.lastname@example.org